Showing 4 of 4 posts in Data & Research
B2B contact data decays at 22.5% per year. If your list is 12 months old, 1 in 4 contacts are wrong. Here's what bad data is costing your pipeline — and how to fix it.
Bad prospect data costs enterprise sales teams £600k+ annually. We build ICP-matched lists with 95%+ deliverability that consistently outperform scraped databases.
Bad market research leads to bad go-to-market decisions. Here are five mistakes companies make when researching markets — and what rigorous research actually looks like.
Most B2B companies blame messaging when cold outreach underperforms. The real problem is usually the prospect list. Here's what good data looks like.